The holiday season is one of the busiest and most competitive times of year for automotive shops. Customers are juggling travel, weather changes and year-end plans, which means your brand can easily get lost in the noise. But it’s also when communication matters most. Staying in touch keeps your shop visible, trusted and top of mind when drivers need service.
Why Consistency Wins During the Holidays
Research shows that customers respond best to timely, relevant messages that reach them across multiple channels. Direct mail continues to be one of the most trusted and effective tools. Over 70% of consumers engage with direct mail, and more than half say they do so weekly or more.¹
When you pair direct mail with digital outreach, results get even stronger. 97% of marketers say integrating direct mail with digital channels improves performance,² and 53% of consumers are more likely to consider a brand when they receive both.³
That’s exactly what Throttle delivers—an integrated approach that combines email, text and physical mail into one connected experience.
From Direct Mail to Digital: The Power of Connection
When every touchpoint reinforces the same message, customers remember your brand and trust your shop. Salesforce reports that 74% of consumers expect consistent interactions across all channels,⁴ and brands that deliver on that expectation see higher loyalty and repeat business.
Throttle makes this simple by combining personalization and automation with Matrix’s proven direct mail capabilities. You can send timely postcards, personalized emails and service reminders, all from one platform, creating a seamless customer journey.
Plan Now, Not Later
The best holiday outreach starts before inboxes overflow. HubSpot data shows that email engagement drops by nearly 15% in mid-December as promotional volume peaks,⁵ so early planning pays off.
Throttle’s six ready-to-use holiday email campaigns help shops stay ahead of the rush. They’re designed to share gratitude, remind customers about maintenance and keep your brand visible through the end of the year.
Build Relationships That Last Beyond the Holidays
Holiday outreach isn’t just about sales—it’s about building relationships. Lob’s 2025 State of Direct Mail report found that 90% of marketing executives say direct mail enhances engagement and conversions across digital channels, boosting performance in email, social media and online ads.⁶
When paired with Throttle’s omnichannel campaigns, that synergy turns seasonal communication into lasting loyalty.
This season, connect with your customers wherever they are.
Let Throttle help you make every message count.
Book a demo today and see how easy it is to stay connected.
Stay six months. Enjoy one free.
Footnotes